Drink labels

"Product labels are an essential part of the whole marketing exercise: they communicate important information about the stored item and also help in branding efforts for a company. However, these labels are lost on the blind for obvious reasons. This is why Baud decided to incorporate Braille in designing the package and label for Lazarus Wine.
The bottle itself makes for a brilliant design and the label is made intelligible for the sightless with Braille inscriptions. The whole manufacturing process is highlighted by the engravings. The beauty of the bottle is not lost on the general public either with the usage of bright colors.
Font used: BRAILLE"

From WarDesign site: Imagine being briefed to create striking packaging for a product named after the height of the bottle it's packaged in. With only smallp rint runs required, there was a really opportunity to have some fun. The solution was to design labels that were also 12" long, printed onto packaging tape using different colours to identify different variants. The labels wrap around the bottle creating a powerful and memorable branding device.

It sounds pretty obvious but it's something that I've just thought about when looking at this, to slightly change the colour on the label whether it be the type or logo etc to differentiate what each bottle is.

The Oggau Estate is a new wine growing estate that produces 9 wines with different characters. Each wine has its own individual character with its own story and complex, changing relationships. A wine family comprising of grandparents, parents and children with intrigue, secret affairs, arguments, colourful characters and the odd black sheep. A typical family clan.

With all of these designs I am focusing on how they work together to create a range and how there is a continuity throughout all products, something that I must keep in mind when linking the drinks labels to the food packages, they must connect in some way to portray a range to the consumers. 

Drink labels

The Triennale Design Museum, presented "Message on the bottle", a project of OnDesign, the design and communication agency headed by the Italian-German designer duo Francalma Nieddu and Olav Jünke. They invited their designer friends around the world to put a personal message on the bottle as a label or in any form they liked. The resulting works had been presented to the public at the Triennale DesignCafè in Milan on bottles of biodynamically grown Barbera and gave wines from Piedmont's La Raia wine cellar, after winning a European Design Award in Stockholm with their "wine for you" design, an emblem of the exibiion. The design is a modern reinterpretation of the message in a bottle theme, featuring not a letter, but a fine wine.

In "Chi guida non beve, chi beve non guida" project, a ribbon is softly winded around the bottle and quote the slogan "Drivers don't drink, drinkers don't drive".

Labels

Caligo- drink labels

"Using the entire face of the bottle, we had room to screenprint in Catalan, Spanish, and English. While the winemaking process is the same for DG Viticultors’ three wines—Petit Caligo, Caligo, and Caligo Essència—the difference is in their amounts of residual sugar and alcohol. Three shades of gold, on the labels and matching capsules, differentiate the wines. Our work also includes individual cases and four-bottle cases for Caligo."