Delishop Range

Describing food

M&S

Words such as 'classic,' 'hand-cooked,' 'full on flavour' and 'luxury' allow all products to appear individual, special and luxurious. The use of a simple adjective will make the difference of how appealing a product is.


M&S adverts










Descriptive language used:
traditional
creamy
hand prepared
wrapped in
slow braised
golden roasted
coated
packed with
steeped in
chargrilled
fresh
wild

Photographing food

Mini packaging

Mini Food

I'm thinking of doing a mini range because often you associate tiny portion with being pretentious and 'posh' so if my range included all mini products then this is going to give the impression I would like it to have. 

Supermarket ranges- Tesco's finest

I really like the branding of this range because of the colours and typefaces. I think that the black and shades of grey and white work well together to create a luxurious, higher class feel. On the packaging itself I am not too sure that the name of the product written across the front in such large writing is necessary, I feel this kind of takes the effect away. However, the photographic images do the range justice and give you the impression of luxury.