I really like the branding of this range because of the colours and typefaces. I think that the black and shades of grey and white work well together to create a luxurious, higher class feel. On the packaging itself I am not too sure that the name of the product written across the front in such large writing is necessary, I feel this kind of takes the effect away. However, the photographic images do the range justice and give you the impression of luxury.
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