Die cutting

“Change the way people experience the world.” This statement inspired these packages, which have an outer sleeve with die cuts of the Sony logo and the product name on the back. On the inner boxes are images of nature that relate to the products inside. I wanted the packaging to be clean and simple, but still have an exciting and smart element that would accurately reflect the personality and functionality of Sony products.”
This is kind of similar to the idea I had for 'wrap it up' with the packaging die cut letters with something behind the letters to show something else however mine was just another colour behind the cut out letters, however I did like the outcome and it was something I wanted to develop further for what is good.