Friday 29 October 2010

Coba & Associates





“Adoré are hand-made chocolates and as such fall under the category of higher quality status both in terms of product quality and packaging design, as well as consumer communication. Bearing in mind the active period in the development of the brand, we needed to create packaging for a new product – the chocolate tablet. The idea was to come up with packaging for 10 different flavors.
Each flavor got its own look and name! Whether it is Crunchy Mint or Orangella, each flavor received a specific packaging which are (from a production standpoint) very specific in this region. Using thermal block foil, laser-cut paper and special printing techniques have resulted in designs that communicate that Adoré Chocolate provides more than just taste – it is a brand that takes you on a journey.”
I really like the cut out element to thse packages showing a contrasting colour behind the cutout. This is something I have taken into consideration and quite possibly an element I am going to include in my designs. My design Practice

No comments:

Post a Comment