Healthy and organic brands are shedding the horshair shirt of worthy packaging in favour of vibrant design. Today's adults are keen to do the right thing- by themselves,their families, and the environment, and the fell good benefits are being reflected in packaging with bags of personality.
Mayday used natural photography to emphasize the fresh fruit ingredients and help Clearspring get listed in two major supermarkets.
White helps convey purity cues, as Mayday proved with their flavour infusion treatment for Hampstead Teas.
Davies Hall's redisgn of Doves Farm Organic has reinforced organic in the brand icon. Simple typography and charming illustrations are the antithesis of wholemeal worthiness.