Tuesday, 5 October 2010

Waitrose packaging

Waitrose have created this range of products which use the same kind of style throughout. Using a dollop of the flavour on the front of each on a white background, the deisgn is basic enough on its own to deliver to the buyer what flavour the product is.
The packaging is simply there to promote and inform the buyer of what the product is whilst at the same time selling.

They each use on colour on white background, but possibly use CMYK to print.

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