Friday, 15 October 2010

Tesco ingredients range

These packages are designed to make basic cookery ingredients as appealing as attractively packaged ready-made meals,thereby encouraging people to protect their well- being by experimenting with healthy home cookery rather than buying pre-prepared food.

Packaging products in formate that are too attractive to hide behind cupboard doore means that the consumer can create a professional looking kitchen that portects and conserves the traditional idea of pantry.

Similar to this slightly, I want to package baisc foods making them look attractive, elegant and work together as a 'posh' range.

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